Restoring consumer confidence


  • Building confidence in product quality
  • Encouraging retail buying
  • Fostering impression of stable economy

Context

Particularly in the wake of a health scare or scandal, companies and governments will make public statements about produce quality to reassure customers, such as successful passing of tests.

Implementation

Mad cow disease frightened a lot of flesh-eaters, and meat industry officials in the USA have aggressively advertised the benefits of eating American beef.


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