Building an image of the community, both functional and imaginal. The effect is that of community awareness of its power in the political arena.
An integral part of demonstrating community service to motivate the individual to assume global responsibility.
Tactics include: neighbourhood settings to create a common image of the community through decor; heritage pageantry to honour the community's journey through such events as parades, plays, and pageants; local projections to allow members of the community to participate in planning their future; servanthood mythology to publicize community stories emphasizing its role as a servant of society; and leadership identity to locate community leaders, create an awareness of style, and permeate community structures with these leaders.