Restoring consumer confidence

Particularly in the wake of a health scare or scandal, companies and governments will make public statements about produce quality to reassure customers, such as successful passing of tests.

Mad cow disease frightened a lot of flesh-eaters, and meat industry officials in the USA have aggressively advertised the benefits of eating American beef.

1. Building confidence

1. Creating economic multiplier effects

1. Producing consumer opportunities

1. Maintaining consumer confidence

1. Imposition of trade quotas for health reasons
2. Human consumption of animals

1. Self-confidence
2. Quality
3. Oversupply
4. Overconfidence
5. Economy
6. Confidence