Publicizing
Description
Publicizing involves actively disseminating information to raise awareness, influence public opinion, or mobilize action regarding specific issues or initiatives. This strategy employs media, campaigns, and public statements to ensure key messages reach target audiences. Its practical intent is to remedy ignorance, counter misinformation, and generate support or pressure for change, thereby facilitating solutions to social, environmental, or organizational problems by making them visible and urgent to stakeholders and decision-makers.
Broader
Narrower
SDG
Metadata
Database
Global strategies
Type
(B) Basic universal strategies
Subject
- Communication » Advertising
Content quality
Unpresentable
Language
English
1A4N
A2095
DOCID
11120950
D7NID
196357
Editing link
Official link
Last update
Nov 17, 2022