Communicating through mass media


  • Using mass communications
  • Publicizing in the mass media
  • Using mass media publicity

Description

Transmitting information and entertainment through TV, radio, films, newspapers, magazines, and books; and the resulting popular pool of world knowledge and experience derived from these media.

Claim

  1. Ideas and images disseminated through the mass media unite people across the world with a body of commonly-held information, opinions, associations and images.

Counter claim

  1. The mass media claim a degree of objectivity which their economic, national or sectarian bases of support belie. They thus necessarily disguise their perspectives.

  2. Mass media increasingly function as a social sector, exercising enormous influence in the way in which events are interpreted.

  3. Mass media dilute the quality of art and information.


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