Reduction in demand for primary commodities due to technological change
- Production of synthetic substitutes for primary commodities
- Competition between synthetics and primary commodities
Nature
The demand for many primary commodities, particularly those produced by developing countries, has been seriously eroded by the evolution of man-made substitutes. Half the world requirement of rubber, for example, is now met by synthetic products. Pulp-based rayon and acetate, and petroleum-based noncellulosic fibres are rapidly increasing their share of the total fibre market, thus restricting the rate at which cotton and wool sales can be expanded. In almost every field technical advances are resulting in economies in use. Leather produced from animal hides is replaced by plastic materials produced from natural gas; aluminium is substituted for wood; the products of the chemical industry for the output of the farm and the forest. The market share of natural products is falling steadily, which has the side effect of raising world price-elasticity of demand to at or near the level of synthetic prices.
Incidence
A concrete example of this phenomenon occurred in the United States in 2015, when the demand for coal plummeted as natural gas and renewable energy sources gained traction. The U.S. Energy Information Administration reported that coal production fell to its lowest level since 1981, with many coal mines closing in states like West Virginia and Wyoming. This shift was largely driven by technological advancements in hydraulic fracturing and wind energy, which made these alternatives more economically viable and environmentally favorable.