Limited market development


  • Limited market resource
  • Unprofitable market practices
  • Limited marketing lines
  • Limited market research
  • Unanticipated market variance
  • Uncertain market volume
  • Unexplored market access
  • Unexplored export market
  • Unused market channels
  • Unutilized marketing opportunities
  • Undeveloped market potential
  • Preoccupation with speculative growth markets

Claim

  1. Speculative growth tends to be directed towards narrow and specialized markets for new and specialized products rather than towards long-range comprehensive research to meet global needs. There is tension between market research and speculative growth since the latter lacks comprehensive, long-range vision, and therefore fails to hold market research or sales. Speculative growth focuses on inventing more products for a relatively small proportion of the world's population rather than creatively developing plans for getting goods to the people who need them most.


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