Commercialization of culture

Commodification of culture
Exploitation by advertising of cultural symbols

Nature

The commodification of culture presents simplistic, packaged notions of culture and has in some case resulted in the loss of indigenous rights and culture.

Background

The commercialization of culture emerged as a global concern in the late 20th century, as mass media and multinational corporations increasingly commodified traditional practices, arts, and identities. Scholars and activists first highlighted the issue in the 1970s, noting the erosion of cultural authenticity and local autonomy. Since then, debates have intensified with globalization, as communities worldwide witness their heritage repackaged for profit, sparking international dialogue on cultural rights and preservation.

Incidence

Examples are the manufacturing and sale of souvenirs, entertainment of tourists through bastardized rituals, and the use of cultural icons in commercial endeavours.

Claim

The advertising industry's abuse of popular songs is one of the most pernicious and distressing of all contemporary social problems. Valued associations evoked by favourite songs are displaced by imposed images of consumer products.

Counter-claim

The so-called "commercialization of culture" is not a problem worth worrying about. In fact, it helps preserve and spread cultural traditions by making them accessible and relevant to wider audiences. Economic incentives encourage creativity and innovation, ensuring cultural practices thrive rather than fade away. Complaints about commercialization are often elitist and ignore the benefits of cultural exchange, growth, and sustainability. There are far more pressing issues deserving our attention.