Promoting social tourism


  • Developing local recreational travel
  • Encouraging regional excursions

Description

Travel is beneficial for health and can contribute to a more meaningful, happier and longer life; and it also improves ageing and retiree wellbeing.

Implementation

The Social Tourism agenda was initially developed to provide travel for disadvantaged groups, but is now broadening to include ageing more generally. It is gaining interest from policy-makers, particularly in Europe and the UK, who are observing the emerging evidence on the potential of local, supported tourism to deliver health benefits to the targeted populations, as well as economic benefits to local communities.

Claim

  1. Travel offers a sense of purpose, social activity, perceived control and opportunities to construct a new identity as a traveler. Equally of value, travel is good for brain health, as it offers the novelty and complexity that our brains crave.

  2. While some suggest exotic, epic or extended travel as the way to maintain life satisfaction and associated psychological health in retirement, the beneficial contribution of short term and local tourism events may be just as effective, and potentially more achievable for many retirees who face restrictions with time as well as money.


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