Deciding self-consciously about what to eat by knowing what animals one eats, being willing to pay more for animals raised and slaughtered humanely, being conscious of more efficient and humane alternatives.
As awareness of the abusiveness and hazard of mass food production for people grows, many are looking for alternatives.
Meat from farm, ranch and artificially grown animals should be graded according to the acceptability of of the conditions and methods used to raise and slaughter. People should buy accordingly.