In some countries fledgling urban industrialization or natural modernization make rural living appear unattractive. Traditional society breaks down and there is little to hold large numbers of people to the agricultural life. Government perception that campaigns are needed to return people to the farms as well as to increase the productivity and rewards there is lacking. This may be due in part to political leaders who themselves disdain labour and do not even have the capacity to pose for a photograph with a pick or a sickle in their hands.