The socio-psychological contexts and mind-sets of competing social groups and nations generate negative images and language which effectively prevent progress toward social, political, economic or military cooperation. Western societies are accused of being imperialistic or colonial capitalist war-mongers. Socialist countries are called demonic or atheistic. Evangelists accuse companies of having logos which represent the devil. Such language and images are designed to create stereotypes and discourage understanding. Negotiations with an adversary who is totally evil is impossible.