Market indicators' exclusion of human requirements

Production systems are designed to take account of market indicators that determine whether goods produced will sell, rather than the indicators of human requirements. Sales promotion has become the dominant force, relegating market research to providing necessary data. Producers rely on sales promotion to sell more of the same type of products to the same limited market regardless of need.

For instance, huge amounts of advertising money are used to sell forty different kinds of soap.

1. Increased use of sales promotion is needed to sell more products to more people in direct relationship to need.

1. Lack of relationship between social techniques and the needs they address
2. Inadequate response to societal needs
3. Inadequacy of economic accounting systems

1. Unsurveyed consumer needs
2. Unsatisfied recreational needs
3. Production of non-essentials
4. Disputed health needs

1. Socially inappropriate housing
2. Production serving false consumption needs

1. Overemphasis on immediate superficial needs
2. Market research subservient to sales
3. Commercial disregard of social responsibility

1. Failure to plan for long-term consumer needs

1. Inadequate environmental indicators
2. Disrelated needs and promotion in marketing

1. Unrelated
2. Selfishness
3. Rights
4. Inhumanity
5. Exclusion