Hustling

Nature

Hustling is the act - some would say, the art - of obtaining money or business by underhanded activity, often by swindling, cheating or other dishonest means.

Background

The phenomenon of hustling gained global attention in the early 20th century, as rapid urbanization and economic disparity fueled informal survival strategies in cities worldwide. Sociological studies in the 1960s and 1970s, particularly in the United States and West Africa, highlighted hustling as a pervasive response to unemployment and social exclusion. Over time, its recognition expanded, with researchers documenting its complex role in both perpetuating and challenging systemic inequalities across diverse societies.

Incidence

Hustling, characterized by informal and often aggressive entrepreneurial activity, is prevalent in urban centers worldwide, particularly in regions with high unemployment and limited economic opportunities. Its incidence is notable in cities across Africa, Asia, and Latin America, where millions rely on street vending, unlicensed services, and opportunistic trading for survival. The phenomenon is exacerbated by rapid urbanization and insufficient formal job creation, making it a persistent feature of the informal economy.
In 2023, Lagos, Nigeria, witnessed a surge in street hustling as economic pressures intensified. Reports highlighted increased competition among street vendors and transport touts, leading to frequent confrontations and regulatory crackdowns.

Claim

Hustling has become a toxic obsession in our society, glorifying burnout and sacrificing well-being for endless productivity. This relentless pressure to always be grinding erodes mental health, destroys work-life balance, and devalues genuine rest. We must recognize hustling as a serious problem, not a badge of honor. Prioritizing constant hustle over happiness and health is unsustainable and dangerous, and it’s time we challenge this harmful cultural narrative before more lives are damaged.

Counter-claim

Hustling is not an important problem at all. In fact, it’s often just a buzzword for ambition and hard work. Complaining about “hustle culture” distracts from real societal issues like inequality or healthcare. People have always worked hard to achieve their goals—there’s nothing inherently wrong with that. Instead of demonizing ambition, we should focus on genuine problems, not on criticizing those who are simply striving to improve their lives.