Press release

Studies show the usefulness and power to mold public opinion that press releases have. Information sent to the media for publication or broadcast may emanate from national or local government or other public agencies and institutions, from business, from trade associations, trade unions, academic or civic organizations and a variety of issue-oriented, pressure groups or 'lobbies'. Press release are prepared by trained public relations people and are sometimes masterful in misrepresentation of facts, in confusing issues, and in defending the organizations from which they emanate.