Normative power

Based on the use of symbolic reward or deprivation such as appointment to leadership, media coverage, prestige and status symbols, administration of rituals, and influence of "acceptance" and "positive" responses.[Advantages]

Effective over the long term especially with "moral", positively loyal participants in influencing behaviour and thought.

[Disadvantages]

Ineffective with "alienatives" or "calculatives". It is prone to sudden and extreme disillusionment.