Business concern conferencing

Prime beneficiaries are those who have something to sell. Their ideas, insights, products, time, services, are offered to the consumer audience. Characterized by the high level of activity by presenters and the high level of passivity by the participants.[Advantages]

Useful mode for commercial concerns: industrial firms, mail order houses, wholesale and retail stores, banks, insurance companies, etc. but also for other groups with a product or a message to "sell", and a group to sell to.

[Disadvantages]

The basic problem of operating efficiency -balancing the investment and returns. The problem of communication overload in a field of intense competition. The "consumers" who either "buy" or reject the product, and have very little opportunity for other forms of creative feedback or input.