Alluring movement

Both man and animals in general are fascinated by simple multi-phase bouncing movements (and sounds). These may take the form of: a jiggling toy or rattle in the case of infants; a flashing movement of a fish lure (on a line) or the kind of movements that can be used to attract the attention of a cat or dog; an alluring set of movements in animal courtship ritual, partially reflected (for a man) in fascination with the bouncing movements of a woman's breasts or legs, whether casual or deliberately organized (as in music shows, night clubs or tribal dances). In their most relaxed moments, seated at an open-air cafe, in front of a television, watching waves at the beach or the wind in the trees, people find their attention lured by patterns of movement.

In social life also people are fascinated by certain patterns of behaviour that contain a shift between alternatives but are nevertheless to some extent unpredictable, although sufficiently cyclic (and therefore predictable) to be considered non-threatening. Much popular entertainment is based on this property as well as on the 'blow-by-blow' presentation of any good piece of gossip or humour. This fascination may be partially exploited by the continual introduction of new issues into the news and into the political arena.

The almost subliminal quality of the shift between alternatives which makes the movement eternally 'ungraspable' and therefore of continually regenerated fascination.

Great effort is made to present society and the environment through essentially static and alienating categories when it is precisely the shimmering patterns of movement that bind our attention into experienced reality.

Brownian movement of particles. Rapid eye movement by which objects are perceived.